Contesting for Hearts and Minds: Using Strategic Communications to Advance Worker Justice

Joseph Phelan


This report summarizes the Ford Foundation’s Next Generations Workforce Strategy program (NGWS) which supported the emergent worker justice sector to develop and advance a collaborative communications strategy that foregrounds frontline workers and grassroots power building. NGWS set out to bolster a polyvocal approach in the worker justice sector and to fund experiments that would advance shifts in the way we understand work and workers’ rights in the 21st century, as well as build capacity and internal leadership within the organizations themselves. Two of the program’s interventions are discussed in detail: the Media Visibility Project and the ReFrame Mentorship.


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